Alinafe Online Ltd (AOL) implements an ecotourism and ecommerce business model to conserve fisheries and their biodiversity. AOL digitizes and markets targeted fish sanctuaries and environmentally friendly, non-timber-based products present in the key biodiversity areas (KBAs) located within Lake Malawi National Park (LMNP). By partnering with Beach Village Committees (BVCs), Village Natural Resources Management Committees (VNRMCs) and Community Initiative for Self-Reliance (CISER) AOL seeks to improve the fish sanctuaries and other ecotourism sites from being solely conservation sites to becoming tourist attraction centers that generate income as well. AOL’s e-commerce website offers the ability to purchase tour packages and conservation friendly products of high quality 24 hours a day.

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